IKEA just put together a rather interesting ad campaign.

They’re asking expectant mothers to use their new crib ad as a pregnancy test. If the result is positive, the ad can be redeemed for a discount on the crib.

Yes, IKEA wants women to pee on the ad and then bring it to the store to save money on the crib. I wonder how their employees feel about this? Are they all going to be wearing gloves?

Thankfully the ad is only running in a magazine in Sweden. Hopefully it stays there.

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