McDonald’s just pulled this 90 second commercial after they were accused of being insensitive to children who have lost a parent.

The commercial features a boy talking to his mother about his deceased father. He looks through a memory box and asks what his dad was like, they talk about his eye color and his personality. At the end, the mom takes her son to McDonald’s where he orders a filet-o-fish sandwich.

She tells her son that sandwich was his father’s favorite.

Several people reacted on Twitter.

The company took the criticism to heart and decided to pull the commercial. They released the following statement to Digital Spy.

“We can confirm today that we have taken the decision to withdraw our ‘Dad’ TV advert. The ad will be removed from all media, including TV and cinema, completely and permanently this week.

“It was never our intention to cause any upset. We are particularly sorry that the advert may have disappointed those people who are most important to us – our customers.

“Due to the lead-times required by some broadcasters, the last advert will air today, May 17. We will also review our creative process to ensure this situation never occurs again.”

What is up with marketing and advertising companies lately? It seems like every day another company is creating controversy with their ads. Do you think they are doing it on purpose for the publicity?

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