Instagram is answering the prayers of many with a new feature that allows users to zoom in on photos and videos in their feeds.

The change will be welcome for those accustomed to pinching and dragging on smartphones to get a closer look at photos.

The feature, called Zoom, rolls out Wednesday for iOS users and in coming weeks for those with Androids.

Other recent changes have included a new rainbow icon and a video feature called Boomerang, which loops videos forwards then backwards.

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